, How To Use Customer Stories To Grow Your Business, our suggestion to make money from home:, How To Use Customer Stories To Grow Your Business, our suggestion for walmart products, tags, our suggestion for Diamond CBD Gummy products get your last business news our CBD oil suggestion, our suggestion for weight loss our suggestion for keto weight loss,, By Keith Shields, CEO at Designli , a digital product studio that helps entrepreneurs and startup-minded enterprises launch transformative apps and web apps getty What you say about your product matters — you want people to understand what it does, how it works and how it can make life better. But anyone can talk a good game. What’s more convincing is when other people are saying those things about your product. Customer stories give potential buyers a clear picture of how they could be helped by using your product, and these stories provide credibility.  I’ve used customer stories presented in an interview format as an integral part of my company’s marketing strategy for over a year now. We’re seeing that they attract new prospects and make sales conversations easier. People who see the dozen or so customer stories we’ve collected are convinced that we can help them, too. Here’s what I’ve learned about how to use customer stories to grow a startup. 1. Decide the purpose of your customer stories. Customer stories can serve many different purposes, from inspiring to providing a detailed description of exactly how a customer implemented your solution. Before you start talking to customers, decide what your primary purpose is. Your purpose may include one or more of the following: • Show that you have experience in certain industries. • Communicate that you can best help a certain type of customer (or that you can help a variety of customer types). • Reveal the excellence of your customer service — how much customers love working with you.  • Highlight your company’s unique value proposition. • Identify the pain points your product solves. • Describe the use cases of your product. • Demonstrate your product features in action. 2. Identify your format. Traditionally, customer stories follow a problem-solution-results format, and this is a good one. It allows you to dig into the pain points your prospects feel, show how your product is designed to solve their pain points and present real-world results your customers experience, with metrics to back them up. But this isn’t the only format you can use. Other options include: • Feature-story style narrative: This format is similar to what you see with a personal profile in a magazine. It gives you a bit of flexibility so you can get more creative.  • Interview: This is the format we’ve chosen for Designli’s customer stories. Our customer stories are presented in a QA format, with the questions designed to solicit responses that will inspire readers and get them excited to build their own products. Your interview questions will be based on the purpose you’ve chosen for your customer stories. • Video: Video customer stories can stand alone or accompany other formats. For example, if you have a blog post featuring a customer story, you could lead with a video version. Customer story videos are typically short and include the most memorable snippets of a customer’s conversation with you. The format you choose will be based on your purpose, the content format your prospective buyers prefer and your team’s skills. Don’t be afraid to mix it up and combine different formats. 3. Build an interview guide. A good customer story depends on the customer conversation it’s based on. Before you talk with a customer, you’ll want to know exactly what questions you’re going to ask. The purpose of your customer story will determine the types of questions you ask, but consider including questions about the customer’s business, their situation (and the pain points involved) prior to using your product, the buying process, implementing and using the product, and the results the customer was able to achieve with your produ…


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